Determining alpha and gamma at B Factories via Direct and Indirect CP Violation

The historic observation of CP violation in the neutral B system at BaBar and BELLE this past year is just the first round in the systematic testing of the CP violating sector of the Standard Model. Through the study of rare B decays, one hopes to extract the three unitarity angles α, β and γ. The current BaBar and Belle results imply a non-zero value for β which will be greatly refined in the coming years. In this talk, I will discuss new ideas for the measurement of the more difficult parameters α and γ at B-factories. Although measuring these parameters will require more luminosity than is currently available, their determination is a key test of the Standard Model.